Guestware builds and maintains actionable guest information

Efficiently orchestrate a warm welcome and great guest experience for every guest visit. Whether it is the guest’s first stay or hundredth visit, Guestware empowers your team to deliver on individual guest needs and requests leading to outstanding guest satisfaction scores.

Guest Recognition streamlines the front desk process to prepare for valued guest arrivals and reestablish relationships with returning guests.

Guestware’s seamless PMS integration matches returning reservations to guest profiles for instant guest recognition. The front desk acts on previous guests’ requests, past experiences and preferences to insure guests are greeted with appropriate rooms and personalized services. When Guest Recognition is used with Rapid Response reservation amenity requests are automatically dispatched to a runner at guest check-in.

Guest Recognition logic maintains guest visit and spending histories to automatically create known repeat guest profiles. Guest Recognition is primarily a service delivery process that enhances the guest’s experience. When a guest service request is completed, Guestware automatically builds a guest experience database for marketing analytics and promotions that generates revenue.

Guestware provides a reliable process that captures and analyzes meaningful return guest service information that becomes the foundation of a hotel’s CRM strategy.

Incoming guest reservation data is often incomplete. Guestware organizes your guest data making it actionable for guest service and marketing.

The Guestware guest profile is designed to adapt to change. As travel information changes from name and address to email and social media handle, Guestware has you covered. Whether it’s a new reservation or service request from a guest-facing mobile application, Guestware Welcome Intelligence links the information to the correct guest profile and automatically identifies your top return guests.

Web service API integration enables a hotel’s web site to provide a self-service portal where guests communicate their stay preferences and requests before arrival and during their stay.

Guestware integration tools enable hotel management companies with different property management systems to build and maintain a true CRM guest database shared by all properties in the portfolio.

Integration is a Guestware core competency. Working with our integration partners allows hoteliers to seamlessly manage Guestware CRM profiles without leaving the PMS or CRS. Great integration is critical to maintaining reliable stay histories for loyalty members and driving marketing campaigns.

We encourage and support open integration standards.

Loyalty Program Management facilitates running a traditional hotel reward program within your guest experience management solution. When guests are invited to enroll in the loyalty program Guestware tracks which guest experience profiles are loyalty members. Rules define which visits are eligible to earn points. Eligible visits automatically have points awarded as stays are completed.

Members can earn points based on revenue, nights or visits. When guests want to redeem points to pay for a stay or other service, the redemptions are recorded and the guest’s running point balance is updated. Financial information related to reward activity is reported to your accounting department.

Member profiles can have tier status such as silver, gold or platinum automatically assigned. Loyalty member profiles and status can be integrated with central reservations and online booking to improve and enhance the members repeat booking experience.

To complete the loyalty picture, you can analyze member bookings to drive loyalty marketing promotions.

Guestware data is the foundation of a great guest experience – and effective marketing. The system maintains everything necessary to drive smart and sophisticated one-to-one email marketing campaigns. API integration with many leading email marketing applications enables targeted list generation for marketing campaigns. Guestware data is a perfect fit for marketing companies that provide dynamic triggered email transaction communication.

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