June 25, 2012

Guestware launches next-generation Guest Experience Management software at HITEC; already implemented at 40 properties worldwide

Software Selected to Strengthen Customer Loyalty, Overall Guest Satisfaction

2012 - Baltimore, Maryland, June 25, 2012 – April 11, 2006 – Guestware is introducing the latest version of its integrated Guest Experience Management (GEM) software at HITEC, the world’s largest and most expansive hospitality technology event.

Leveraging the success of software proven and in use at more than 900 properties worldwide, the company has built a completely new technology platform that offers expanded features, support for scalable and global deployments and multilingual capabilities. The software has already been adopted by over 40 hotels around the world, in addition to the more than 900 properties using the legacy version of Guestware.

“Guestware provides hotels with the industry’s most robust and flexible guest experience management system,” said Mike Benjamin, vice president, Guestware. “Its innovative ‘Welcome Intelligence’ establishes a one-to-one relationship with the guest, from marketing communications and loyalty to pre-arrival and service delivery throughout every stay.”

Benjamin says that one big reason for the software’s effectiveness is that it combines the marketing aspects of customer relationship marketing (CRM) with the service delivery aspects of a guest response system. “Leveraging the same guest database for both marketing and service delivery provides continuity of the guest experience throughout the lifetime of the relationship,” he said.Other features of the software include:

Service Delivery: Guestware helps hotels optimize workflow to create a proactive and responsive environment for delivering exceptional guest service.

CRM and Loyalty: By including shared guest profiles, guest recognition, loyalty management, email marketing and analytics, Guestware helps hotels improve the guest experience throughout the entire customer lifecycle.

Hotel System Integration: Guestware is designed to complement hotel PMS and CRS by integrating all critical guest information into a single database application.

Reports and Analytics: The software also provides consolidated property and enterprise reporting for quality management, process improvement, and marketing analytics.

Guestware is demonstrating its software at HITEC in booth 1808. HITEC, the largest, most comprehensive showcase of hospitality technology in the world, is held at the Baltimore Convention Center from July 25-28. Additional information about Guestware can be found at

About Guestware:

Guestware is a powerful, integrated Guest Experience Management (GEM) software solution used by hospitality companies around the world to attain the highest levels of guest satisfaction. Guestware Welcome Intelligence collects, manages and reports on all guest information in one comprehensive database, enabling hotels and resorts to improve the guest experience while enhancing operational efficiencies. The company was founded in 1990 and has been focused on elevating the guest experience in the hospitality industry since 1993. Guestware is a private company based in Seattle and offers both cloud and premise based solutions. For more information about Guestware, go to or call 888-50-GUEST.

About HITEC:

HITEC offers a unique combination of top-notch conference sessions and the world’s largest hospitality technology exposition. Sessions are led by industry peers and experts, and the unparalleled expo showcases the latest industry products and services from over 300 companies.

Mike Benjamin

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