April 13, 2017

Mike Benjamin

Using Technology to Deliver a Personalized Experience

Personalizing the guest experience in hotels has become much easier thanks to technology and software applications. What hotel staff does with this important information can shape the overall experience for a returning guest while building reliable, sustainable processes to capture and maintain meaningful guest service information for future stays and process improvement.

With the help of modern customer relationship management (CRM) solutions for the hotel industry, hoteliers can develop an actionable plan and routine for pre-arrival planning, servicing, and follow-up for their valued guests while establishing relationships with returning guests. This gives the hotel an opportunity to impress their guests with tailored services and create a solid, loyal customer for life.

Read more about how technology is used to deliver a personalized experience here.

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