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Virgin Hotels has a plan. It starts with honoring individual consumers by creating personalization. They are using technology and data to revolutionize the approach to traditional hotel CRM by truly understanding their customers and what they are looking for in a hotel experience. Powered by Guestware CRM, they are taking this valuable information to create unique communications and experiences for their hotel guests. And this is just the beginning. Read more about Virgin Hotel’s plan to take over the hotel industry here.