August 22, 2014

Guestware Sales

Online Channels Continue to Lead Hotel Bookings

In the second quarter 2014, the OTA channel (which includes Expedia, Priceline, Orbitz, and, etc.) experienced the largest jump in bookings, with a 12.8 percent increase in the second quarter compared to last year. room night bookings increased year-over-year by 6.9 percent. The GDS channel grew 2.7 percent. Hotel direct (calls directly to the property and walk-in customers) was flat at 0.3 percent from a year ago, and the CRS channel was slightly down, at -1.7 percent.

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