January 13, 2014
Julie Hoit
Millennial Travelers: Business vs. Leisure Trends
Good news: Millennials spend more per business trip than non-millennials.
Bad news: Millennials are not loyal to travel brands…yet.
There are many opportunities for cross-promotion of hotel rewards for both business and leisure travel for millennials. Hotels should start communicating and marketing to millennials now to capture that loyalty early on. Read more about the trends here.