Guestware®

Guestware Blog

Travelers booking online more now than ever before

6/11/2014 – In the first quarter 2014, online channels - which include Online Travel Agents, hotel websites, and global distribution systems used by travel agents - continued to grow in popularity among individual business and leisure travelers.
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Mobile is here to stay - boost your guests' engagement

6/4/2014 – Use mobile technology to give your guests personalized, relevant, and timely experiences while at your hotel.
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Hotel Marketing: Investing In People And Technology

5/16/2014 – Investment in technology is often justified by increases in productivity and reductions in labor costs, but for U.S. hotels, investing in people is just as important.
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Hotel Customer Experience: How Minor Issues Create a Major Impact

5/5/2014 – Consistent hotel execution can make or break a positive customer experience. It is imperative to have the necessary tools to manage a hotel’s guest response system. Without it, a succession of constant problems can lead a lack of brand bonding and loyalty.
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Top Ten Travel Trends for 2014

4/28/2014 – Benchmark Hospitality International announces the "Top Ten Travel Trends for 2014" as observed through a survey of the company’s extensive database of professional travel agents.
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Marriott Rewards Named Top Hotel Loyalty Program in the US

4/14/2014 – Marriott Rewards beat out loyalty programs at all other large hotel brands to be named the best rewards program in hospitality.
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Managing a hotel's back-of-house with technology

4/8/2014 – Hoteliers are increasingly using smart phones for back-of-house communications, and are finding the strategy is both highly effective and cost-efficient.
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For the fourth straight year, the travel industry continues to contribute to the world's economy

3/19/2014 – The World Travel and Tourism Council released its annual economic impact report showing that the travel industry has had yet another strong year in 2013.
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The Fast Bookers Vs. Intensive Researchers in Online Travel Booking

3/11/2014 – Interesting study from the large market research company, GfK, on the behavior of digital consumers who book their travel on the web.
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Year-end results show positive hotel industry uptick

2/28/2014 – Major hotel companies show that the industry ended 2013 on a positive note. 2014 is shaping up to look even brighter.
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