Guestware®

Online Channels Continue to Lead Hotel Bookings

Posted Friday, August 22, 2014 by Guestware Sales

In the second quarter 2014, the OTA channel (which includes Expedia, Priceline, Orbitz, and Booking.com, etc.) experienced the largest jump in bookings, with a 12.8 percent increase in the second quarter compared to last year. Brand.com room night bookings increased year-over-year by 6.9 percent. The GDS channel grew 2.7 percent. Hotel direct (calls directly to the property and walk-in customers) was flat at 0.3 percent from a year ago, and the CRS channel was slightly down, at -1.7 percent.

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