Guestware®

How Misusing Hotel Analytics Data Can Hurt Your Revenue

Posted Thursday, October 10, 2013 by Julie Hoit

Analytics is an amazing and powerful tool. This is particularly relevant to Analytics users in the hotel industry who are making marketing decisions. Unfortunately, a lot of people misuse the power of hotel analytics, and end up hurting their hotel asset by limiting its online revenue or wasting precious time and marketing dollars. Read more here.